Pitching as a bridge between the startup’s reality and the public’s realities
We often see startup pitching as a single, spot activity, prepared and delivered quickly. But often, a pitch is not at all like that, as instead of being a tactical intervention, it’s a strategic flow, a process having at its core the delivery of the pitch and surrounded by the essential activities of proper preparation – before – and well done follow up – after. It’s a line not a dot and if done right it creates a proper bridge between the startup reality and the public’s world.
Last week I was at this great conference focused on collaborations between startups and brands, PODIM in Maribor, Slovenia, where I delivered a workshop on how to pitch as a startup and convince brands to become your partners. You can see the slide below and use them as a guide any time you need to cover the entire flow of preparing and delivering your startup pitch, especially for getting corporate partners, but also to investors.
Pitching as a strategic activity
- knowing exactly why you pitch and what you want out of it
- having the right public in front of you, with the right motivations for getting involved with your startup
- understanding beforehand the suitability between your startup and those specific investors or corporate partners
- having a clear proposition that is relevant for your public (what you want, what you give in exchange, when it needs to happen, why it’s worth it)
These are just some of the points touched in the workshop. For the entire flow, just take a look at the slides above and should you have any questions, please comment here or email me.
Digital Marketing Consultant with companies in the UK, US, Italy and Romania. 8+ years of hands-on experience in Digital Strategy and Online Performance Optimisation.